09 Sep 2014

I was at a conference recently and was using a mobile application to find my way from one part of the event to another. As I checked my schedule, it got me thinking: Are we maximizing the potential of mobile technology in the event space? These apps are great…

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21 Aug 2014

It’s time to get honest about pre-event communication. Is your pre-com more than a “save-the-date” or “register here” email? Does it break through the day-to-day clutter attendees are subjected to? Does it plant the seeds of your important messaging and put attendees in the right mindset for your event? …

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04 Mar 2014

When you’re knee-deep in the logistics and execution of an event, are you keeping the company’s brand, values, and image top of mind? When it comes to planning a successful corporate event, there is no question that a great deal of attention must be paid to the details, such as…

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