06 Sep 2016

So, you’re organizing an annual event and you begin with last year’s event “template.” You delete the names of all the speakers, the breakout sessions, the keynotes, and the opening and closing events, and you update the date across the top. You begin to re-populate this template with new…

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09 Oct 2014

Consider this: when executives deliver their speech using a traditional presentation format, employees typically recall only 20% of what they hear. Does this mean that much of the time, energy and effort involved in preparing and delivering a presentation is misplaced? Absolutely not. There are also emotive and cultural…

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09 Sep 2014

I was at a conference recently and was using a mobile application to find my way from one part of the event to another. As I checked my schedule, it got me thinking: Are we maximizing the potential of mobile technology in the event space? These apps are great…

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21 Aug 2014

It’s time to get honest about pre-event communication. Is your pre-com more than a “save-the-date” or “register here” email? Does it break through the day-to-day clutter attendees are subjected to? Does it plant the seeds of your important messaging and put attendees in the right mindset for your event? …

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04 Mar 2014

When you’re knee-deep in the logistics and execution of an event, are you keeping the company’s brand, values, and image top of mind? When it comes to planning a successful corporate event, there is no question that a great deal of attention must be paid to the details, such as…

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