14 Jun 2018
14 Jun 2018

Written by: Brock Edwards, Neuroscaping Researcher at Debut Group® Earlier this week we read that Starbucks Canada closed down 1000 of their storeson May 29thto offer their employees an in-store, anti-bias training experience lasting four hours. This inclusiveness training was triggered by the April arrest of two black men, who were refused…

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03 Apr 2018

If you missed our Neuroscaping presentation in Amsterdam, you’re in luck as our President and the Creator of Neuroscaping, Ben Moorsom will be joining the TIDE Conference in Las Vegas this June.   http://tideconference.com/las-vegas  

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15 Mar 2018

Ben Moorsom, our President and the Creator of Neuroscaping is headed to Kiev next week for Burning Brain, the first event in the Ukraine about event marketing.   Burning Brain is a cool event where a community of people are coming together to percolate and get inspired from  new ideas in global…

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12 Mar 2018

Event designers everywhere struggle with the challenge of measuring event engagement. If only it were possible! The reality is that it isn’t possible to measure engagement per se, but it is possible to measure everything about an event that can contribute to engagement. Traditionally the tool that has been…

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28 Feb 2018

As part of our Neuroscaping™ research, we are always asking our researchers random questions. Here is one that we wanted to share with you: If you had to pick between hosting an event on a Monday or a Friday, which one would you pick? We looked into the science…

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03 Jan 2018

We’re excited to have our President & Creator of Neuroscaping speaking live at the TIDE Conference in Amsterdam this February 2018. http://tideconference.com/speakers/ben-moorsom

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14 Nov 2017

TORONTO, Nov. 14, 2017 /CNW/ – If you’re relying on a flashy multimedia presentation to engage stakeholders at your next event, prepare to generate a base hit at best. According to one of North America’s leading corporate events agencies, truly knocking it out of the park today requires a…

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03 Nov 2017

We’re excited to have our President & Creator of Neuroscaping speaking live at the BEA World Festival in Portugal this November 2017. http://www.beaworldfestival.com/speaker/ben-moorsom/

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15 Jul 2017

Last year we were in Vienna working out of a Hilton, sitting inside dim meeting rooms for 12 hours at a time (sound familiar?). At the end of each day, we’d walk to this vibrant neighbourhood nearby for dinner. There were three different routes we could take to get…

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