THE WAY EMOTIONAL
    ENGAGEMENT IMPACTS BEHAVIOUR

0
OF ALL ENVIRONMENTAL STIMULI IS RECEIVED VISUALLY, COMPARED WITH 11% THROUGH HEARING, 7% THROUGH TOUCH, 4% TASTE AND 3% SMELL

(DOUG MALOUF)

0
CHANCE OF A
MOOD CHANGE WHEN EXPOSED TO A
POSITIVE SOUND
0
OF WHAT AN AUDIENCE LEARNS COMES DIRECTLY FROM THE VISUAL MESSAGES SEEN DURING A PRESENTATION. VISUALS INCREASE THE RETENTION OF MESSAGES
0
OF EVERY BUYING
DECISION IS BASED
ON EMOTION