When the sales conference is over and your teams are back in the field, are they applying what they learned?

Selling is one of the toughest jobs in any organization. It requires the right mix of motivation, personality, and skill to persuade a potential buyer to commit to a deal. And it’s a grind — pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition. It’s not for the faint of heart, this job.

To keep the motivation going, organizations stage sales conferences. As with all such events, the aim is to get attendees fired up enough to remain motivated long after it’s over. Unlike contests, which are aimed at generating raw competition within a limited time period, conferences often include an educational element with the expectation that salespeople will retain the learning and ultimately use it to improve their performance once they are back in the field. So how will you drive retention?

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