These days, attending an event means something entirely different. Surround sound, theater lighting, and staging, and other in-person event features have been replaced by a 2D screen and standard speaker audio.

So how do we immerse an audience using these relatively basic channels of communication? We can:

  • Prompt the use of headphones and create 3D sound clips that make audience members feel “inside” an event.
  • Acknowledge the limitations of audience attention and virtual events in general, and decide to spread the event out. Virtual event information can be spread across 3-5 days allowing people to tune in selectively based on their schedule.
  • Provide variety in how we share information. Try providing audio podcasts or clips that are meant to be enjoyed on-the-go as well as live and recorded video. Giving the audience the flexibility to enjoy content on how they want to restore their energy levels and motivation to listen and engage.

Immersing an audience in a virtual environment requires a different mindset than live experiences. The audience is in a more active role and they need to be given the choice and flexibility that they’ve come to expect from participating remotely at work and in their personal lives.