There isn’t a virtual substitute for face-to-face communication, but there are ways to create an online social experience that’s exciting and engaging. Too often, online events start to automatically emulate what we’ve come to expect from similar digital products: Netflix, YouTube, and more. These services create a one-way flow of information that’s engaging for film, but not socially stimulating.
So how do online event organizers create social experiences that stick? They can:
Organizing a virtual event that is socially engaging requires a variety of 1-on-1, small group, and large group viewing experiences. Variety is stimulating and so is competing against fellow viewers to view the most material and score the highest.