When creative is
built from the
science up,
experiences
become more 
powerful,
memorable,
and BOLD.

NBA Finals: Outscoring the Competition with Restorative Breaks

Many NBA fans were likely puzzled when during the finals, screens went orange as Tangerine used its highly-coveted ad time to “help fans relax.” This approach to an ad was different than the usual sporting event-type commercial. The Canadian direct bank had no...

What Starbucks Can Teach Us About How Our Memory Works

Many coffee lovers will remember May 29 as the day that Starbucks shook the ground they were standing. This was the day when Starbucks closed 1000 stores in Canada–8000 across North America–for in-store, anti-bias training to its almost 175,000 employees. The...

The Cost Of Non-Engagement

Hosting an event can be a lucrative investment in an environment that fuels engagement but, in an energy-draining climate that drives disengagement, an event can also be a costly investment. To create an experience that benefits attendees and designers, content must...

Neuroscaping® 101: How to go Deeper by Design

Neuroscaping® is a process for designing live events that harnesses research from the fields of cognitive psychology, social psychology, neuroscience, and more. The goal is to drive better outcomes by understanding how people truly think, feel, and act. By improving...

Bringing it Home: The ROI of the Sales Conference

When the sales conference is over and your teams are back in the field, are they applying what they learned? Selling is one of the toughest jobs in any organization. It requires the right mix of motivation, personality and skill to persuade a potential buyer to commit...

The Top 5 Reasons Why Events Fail

The Top 5 Reasons Why Events Fail We’ve all experienced a poorly designed corporate event, where instead of feeling energized and motivated, you feel exhausted. It can be anything from the colors used in the venue, the scent in the room, the lighting, the order and...

The Power of Consistency

The power of consistency.   When you’re knee-deep in the logistics and execution of an event, are you keeping the company’s brand, values, and image top of mind? When it comes to planning a successful corporate event, there is no question that a great deal...

Our Top 5 must haves for staying productive when we travel

Our Top 5 must haves for staying productive when we travel As you probably know, January and February are two of the busiest months for travel in the meeting world. From plan of action meetings to sales kick offs, we’re spending a lot of time on the road, and in the...

So you think you want a “high energy” event? Think again…

So you think you want a “high energy” event? Think again… This article, written by Ben Moorsom, our President & Chief Creative Officer appears in the June 2015 issue of CM&E Magazine. We were so excited to share this article with you, we couldn't wait for the...

How do we make presentations more memorable?

How do we make presentations more memorable? Consider this: when executives deliver their speech using a traditional presentation format, employees typically recall only 20% of what they hear. Does this mean that much of the time, energy and effort involved in...

Using mobile event apps to MOVE people.

Using mobile event apps to MOVE people. I was at a conference recently and was using a mobile application to find my way from one part of the event to another. As I checked my schedule, it got me thinking: Are we maximizing the potential of mobile technology in the...

Don’t let your event start at the door.

Don’t let your event start at the door. It’s time to get honest about pre-event communication. Is your pre-com more than a “save-the-date” or “register here” email? Does it break through the day-to-day clutter attendees are subjected to? Does it plant the seeds of...

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