[

Behavioral Strategy Lab

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[

Behavioral Strategy Lab

]

[

Behavioral Strategy Lab

]

Engagement is not just a challenge it’s mission-critical in today’s overstimulated and competitive world. At Debut Group, we don’t just analyze engagement; we decode it.

With over two decades of experience, we’ve developed proven frameworks, advanced methods, and a robust library of behavioral research shaped by years of discovery. These tools help you identify and solve your most pressing engagement challenges. Whether your goal is to inspire employees, energize customers, or captivate stakeholders, we have the insights and strategies to make meaningful engagement happen.

a blue and purple brain
a blue and purple brain
a blue and purple brain
Woman interacting with a futuristic interface
Woman interacting with a futuristic interface
Woman interacting with a futuristic interface

At the heart of our approach is our proprietary Experience Audit™, a scientific tool that digs deep to evaluate engagement opportunities and behavioral barriers.

We combine this approach with our Neuroscaping® framework, leveraging seven behavioral lenses to design experiences that resonate emotionally and cognitively.

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Levels of Engagement

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[

Levels of Engagement

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Your Path to Affecting Engagement.

Engagement isn’t one size fits all. Research shows that creating deep, lasting connection requires understanding the Four Levels of Engagement™:

[

Levels of Engagement

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Your Path to Affecting Engagement.

Engagement isn’t one size fits all. Research shows that creating deep, lasting connection requires understanding the Four Levels of Engagement™:

01

Adverse Engagement

Audiences disconnect or resist the message due to friction, confusion, or misalignment.

01

Adverse Engagement

Audiences disconnect or resist the message due to friction, confusion, or misalignment.

01

Adverse Engagement

Audiences disconnect or resist the message due to friction, confusion, or misalignment.

02

Selective Engagement

Audiences focus only on selective moments, missing the full meaning or intended impact.

02

Selective Engagement

Audiences focus only on selective moments, missing the full meaning or intended impact.

02

Selective Engagement

Audiences focus only on selective moments, missing the full meaning or intended impact.

03

Deceptive Engagement

Audiences appear engaged but do not internalize the message or take meaningful action.

03

Deceptive Engagement

Audiences appear engaged but do not internalize the message or take meaningful action.

03

Deceptive Engagement

Audiences appear engaged but do not internalize the message or take meaningful action.

04

Affecting Engagement™

Audiences connect deeply, internalize the message, and feel inspired to take real action.

04

Affecting Engagement™

Audiences connect deeply, internalize the message, and feel inspired to take real action.

04

Affecting Engagement™

Audiences connect deeply, internalize the message, and feel inspired to take real action.

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How it works

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[

How it works

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[

How it works

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Why Our Approach Works

Engagement isn’t just about being memorable it’s about being meaningful. With a deep understanding of audience behavior, we help organizations:

Capture and Hold Attention

Reduce distractions, simplify cognitive load, and make information easier to absorb.

Capture and Hold Attention

Reduce distractions, simplify cognitive load, and make information easier to absorb.

Capture and Hold Attention

Reduce distractions, simplify cognitive load, and make information easier to absorb.

Evoke Emotional Resonance

Create moments that feel authentic and motivating.

Evoke Emotional Resonance

Create moments that feel authentic and motivating.

Evoke Emotional Resonance

Create moments that feel authentic and motivating.

Deliver Lasting Impact

Ensure your message sticks and drives action long after the moment has passed.

Deliver Lasting Impact

Ensure your message sticks and drives action long after the moment has passed.

Deliver Lasting Impact

Ensure your message sticks and drives action long after the moment has passed.

[

FAQ

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[

FAQ

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[

FAQ

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Frequently asked questions.

Why shift from a traditional agency to a behavioral engagement agency?

We replace creative intuition with scientific evidence. While traditional agencies focus on the output (visuals and events), we focus on the outcome (cognitive processing and behavior change). We don't just hope the audience engages; we engineer the conditions that make engagement inevitable.

How does your behavioral process fit into a creative project?

How will we apply your insights into our existing brand architecture?

Do you only work on large campaigns, or can your methodology be applied to focused interventions?

How do you measure the actual business impact of your work?

Is this methodology effective across different industries?

Why shift from a traditional agency to a behavioral engagement agency?

We replace creative intuition with scientific evidence. While traditional agencies focus on the output (visuals and events), we focus on the outcome (cognitive processing and behavior change). We don't just hope the audience engages; we engineer the conditions that make engagement inevitable.

How does your behavioral process fit into a creative project?

How will we apply your insights into our existing brand architecture?

Do you only work on large campaigns, or can your methodology be applied to focused interventions?

How do you measure the actual business impact of your work?

Is this methodology effective across different industries?

Why shift from a traditional agency to a behavioral engagement agency?

We replace creative intuition with scientific evidence. While traditional agencies focus on the output (visuals and events), we focus on the outcome (cognitive processing and behavior change). We don't just hope the audience engages; we engineer the conditions that make engagement inevitable.

How does your behavioral process fit into a creative project?

How will we apply your insights into our existing brand architecture?

Do you only work on large campaigns, or can your methodology be applied to focused interventions?

How do you measure the actual business impact of your work?

Is this methodology effective across different industries?