Insights & Articles

In Beyond Metrics: Harnessing Psychological Insights for Exceptional Events, Ben Moorsom explores how psychology shapes audience engagement and why traditional event measurements often fall short. This book introduces The Experience Audit™, a method for assessing events through a behavioral science lens to better understand how people think, feel, and respond.

Learn how to:
Design events that connect on a deeper level using principles of psychology and neuroscience.
Create experiences that stick by understanding attention, memory, and emotion.
Move beyond attendance numbers to measure real impact and behavioral change.

For event professionals, marketers, and business leaders who want to create more effective and meaningful experiences, this book offers a practical, research-backed approach.

Engagement: Decoded

In Engagement: Decoded, our Founder, Ben Moorsom reveals the science behind capturing and keeping attention in a world overloaded with distractions. This book unpacks the principles of Neuroscaping™, providing actionable insights and proven strategies to help you create experiences that truly resonate. Whether you're leading events, campaigns, or designing environments, you'll discover how to connect with your audience on a deeper level—and drive real results.

Join me on this journey to redefine what engagement means.