Inner Voice Experience™

Debut’s proprietary Inner Voice Experience™ is a carefully designed communication sequence that introduces audiences to their own inner voice and delivers important messaging in a deeply personal way that inspires behaviour change. 

In a randomized control trial, the Inner Voice Experience™ has outperformed traditional communications for every outcome-of-interest, boosting measures of attention, mood, and value internalization by up to 16%. At Debut, we refer to this trifecta of positive effects as “cognitive resonance” and it’s one of the key components we use to ensure audience engagement. 

The Inner Voice Experience™ achieves this using a four-part communication sequence: