Cognitive Resonance

The catalyst to behavior change

The defining difference between engagement experiences that lead to behavior change and ones that don't is cognitive resonance. When an experience resonates cognitively, it does more than share information; it evokes emotion, forms associations, and motivates action.

At Debut, we ensure that communications and experiences are designed to cognitively resonate to achieve desired behavioral outcomes.

Cognitive resonance at work

  • Connection

    A chance meeting that creates a spark, a sense of familiarity

  • Personal Relevance

    Deeply feeling seen, heard, and understood

  • Flow

    The surge of energy and excitement, feeling alive

  • Persuasion

    Moments that punch you in the gut