Consulting
Helping clients achieve the next level of engagement by ensuring their efforts are behaviorally impactful.
Experience Audit™
A globally recognized brand had done it all, from employee communications, events, and even in-office installations. Yet behaviorally, there were still gaps. We helped enhance their design of corporate experiences by auditing them through our behavioural viewpoint. By applying our Neuroscaping® principles to their events, communications, creative design, media (film, sound), spaces, and other mediums, we identified places where audiences were suffering from suboptimal levels of engagement. From these experience audits came a wealth of insights that led to scientifically-backed recommendations that helped improve the level of engagement and drive behavior change.
Digital Transformation
A global financial institution was embarking on a transformation initiative that involved digital migration and adoption. The existing approach was logical and straightforward, but it wasn’t engaging behaviorally. Adopting new ways of working takes a lot more than simply doing it, especially when it comes to technology. We conducted an audit of their internal training and communications activities, revealing gaps in audience engagement and design. The results fed into a Behavioral Navigator, our approach to a behavioural strategy, that included tools and recommendations to reshape the way training and communications were rolled out across the country.
Change Management
A global pharma came to us wanting to refocus their vision, operations, and communications around better engaging the customer. This was a massive shift that would impact every area of the organization. Change is difficult and implementing change in a corporate (and increasingly virtual) space is no exception. Change management often fails because the underlying behavioral shifts that are required for change to last have not been addressed. We created a model of authentic engagement defining what this would look like for them in practice, conducted a gap analysis to uncover priority areas for action, developed a toolkit for leaders to communicate about the initiative, and produced employee training modules to guide the organization through their journey. By applying our behavioral approach to every level of their initiative, we helped them implement a new approach to customer engagement that endures to this day.
