Decoding Engagement

'Engagement', another word for capturing audiences, can often feel like a nebulous endeavour, like shooting in the dark. We know where we want to go but there doesn't seem to be one clear way of getting there. 

Engagement is complicated because it happens variably and Debut understands the right variables that lead to internalization and behavior change. To achieve the level of engagement where people feel emotionally affected with a willingness to adopt new behaviours, the experience has to resonate with the audience cognitively.

Most communications and experiences, especially in corporate settings, are not designed with behavioral outcomes in mind nor centered around the behavioral realities and nuances of the intended audience. 

At Debut, we design scientifically-backed communications and experiences that help our clients achieve the level of engagement that leads to behavioral adoption.