Behavioral Strategy
and Research

Solving Engagement Challenges with Precision and Expertise

Engagement is not just a challenge—it’s a mission-critical issue in today’s attentionally competitive and overstimulated world. At Debut Group, we don’t just analyze engagement; we decode it. With over two decades of experience, we’ve developed proven frameworks, advanced methods, and a library of behavioral research born of years of discovery. These tools are ready to help you identify and solve your most pressing engagement challenges. Whether you’re striving to captivate employees, inspire customers, or energize stakeholders, we have the insights and strategies to make it happen.

  • Tools and Systems to Drive Meaningful Results

    At the heart of our approach is our proprietary Experience Audit™, a scientific tool that digs deep to evaluate the opportunities and barriers to engagement through a behavioral lens. But our solutions go far beyond audits. We pair this investigative rigor with our Neuroscaping™ framework, leveraging seven behavioral lenses to create experiences designed to resonate emotionally and cognitively.

    Additionally, our Four Levels of Engagement model—first outlined in Engagement Decoded—provides a practical roadmap to guide clients from surface-level connection to Affecting Engagement™, where audiences are truly inspired to act. By combining these proven systems with tailored strategies, we provide actionable insights and solutions that work in the real world.

  • Your Path to Affecting Engagement™

    Engagement isn’t a one-size-fits-all solution. Our research has shown that achieving deep, lasting connections requires understanding the Four Levels of Engagement:

    Adverse Engagement: Audiences disengage actively.

    Selective Engagement: Sporadic focus on isolated content.

    Deceptive Engagement: Surface-level enthusiasm that doesn’t translate into action.

    Affecting Engagement™: The highest level of connection, where audiences feel inspired and take meaningful action.

    Through our proprietary tools and expertise, we’ll guide you on this journey, transforming your audience’s experience and driving real, measurable change.

  • Why Our Approach Works

    Engagement isn’t just about being memorable—it’s about being meaningful. With our deep understanding of audience behavior, we help organizations:

    Capture and Hold Attention: Reduce distractions and eliminate barriers to focus.

    Evoke Emotional Resonance: Create moments that inspire and motivate action.

    Deliver Lasting Impact: Ensure your message sticks and drives results long after the moment has passed.

What our customers say

  • "We never expected the results you discovered! Here in the room...jaws dropping!"

    Global Tech Company

  • "Debut helped us see things we never would have considered and it doubled the attendance at our congress...for less budget."

    Health Care Leader in Oncology

  • "In my 15 years of running National Sales Events, I have never seen so much focus and attention from our audience....ever!"

    Leading Brain Science Company