Inner Voice
Experience™
Behavior change is most effective when motivation comes from within. But in a noisy and busy world, it can be hard to tap into that inner inspiration.
Debut’s proprietary Inner Voice Experience is a carefully designed communication sequence that introduces audiences to their own inner voice and delivers important messaging in a deeply personal way that inspires behavior change.
The best part is, the Inner Voice Experience works. Compared to traditional communications, our Inner Voice Experience alone boosts Cognitive Resonance™ by up to 21%.
Still curious? We conducted a primary research study validating the effect of the Inner Voice Experience.
Our Research
In a randomized controlled trial with 218 participants, we compared the impact of the Inner Voice Experience relative to two control conditions representing traditional forms of communication.
In the Inner Voice Experience condition, participants listened to corporate messaging delivered via Debut’s proprietary approach. By contrast, the control groups either read the message as part of a text memo or listened to the message via a talking-head CEO video.
Messages delivered through the Inner Voice Experience Cognitively Resonated with the audience significantly more than messages delivered in both control conditions. Not only did the Inner Voice Experience increase attention, mood, and value internalization, it also increased there audience’s reported concern about the message they'd received in the experience.
“The best part is, the Inner Voice Experience works. Compared to traditional communications, our Inner Voice Experience alone boosts Cognitive Resonance by up to 21%.”