Audience Priming Effect™

The best in-person events happen when the entire audience is engaged in the experience.

Think about the last time you went to the movie theatre and were distracted by someone on their phone. The sudden light in the audience stole your attention from the screen and momentarily took you out of the experience. The same can happen when people talk through the movie or kick your seat. Distractions take you out of the immersion of a good event experience and open the door to further distractions like checking texts or email. If this can happen at a live event where we can control many aspects of the environment, what happens during virtual events where we have less control?

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